Product Fields
- Has Checking
- Has Rewards Checking
- Has Auto Loan
- Has New Auto Loan
- Has Used Auto Loan
- Has Indirect Loan
- Has Recreation Loan
- Has Indirect Recreation Loan
- Has Personal Loan
- Has Digital Banking
- Has eStatements
- Has Debit Card
- Has Credit Card
- Has Mortgage
- Has Home Equity Loan
- Has HELOC
- Has Direct Deposit
- Has Overdraft Protection
- Checking Type*
- Credit Card Type*
- Debit Card Type*
*only use the "type" fields if there can only be one type on the account. This allows more flexibility with personalizing the experience based on a specific type of checking account, debit card or credit card.
Counter Fields
- Days of Membership Inactivity
- Days of Membership
- Days of Checking Inactivity
- Days of Debit Inactivity
- Days of Credit Card Inactivity
- Days of HELOC Inactivity
- Days until next auto loan maturity date
- Days until next loan maturity date
- Next maturing loan type
- Next maturing loan description
- Days until next CD maturity date
- Years of Membership
- Days since last auto loan opened
- Days since last auto loan closed
- Days since last loan opened
- Last opened loan type
- Last opened loan description
- Days of digital banking inactivity
- Days until next loan due date
- Next loan due type
- Next loan due description
- Total loan late payments
- Total debit transactions MTD
- Total credit card transactions MTD
Date Fields
- Birthdate
- Membership Account Open Date
- Fifteenth of the Current Month
- First of the Next Month
- Next Loan Due Date
- Checking Last Activity Date
- Last Debit Card Usage Date
Text Fields
- ZIP Code
- City
- State
- Address
- Age
- Occupation
- Employer
- Account Type
- Branch
- Credit Score*
- Masked Account Number (last X digits only)
*only use the credit score field if the credit score you have programmed in core is up to date. We can also use the last credit score reported in a loan application, however we recommend including a separate field for credit score date so you can weed out the ones that are too old to be relevant.
Money Fields
- Total Share Balance
- Total Loan Balance
- Total Certificate Balance
- Total Checking Balance
- Total Savings Balance
- Total Auto Loan Balance
- Next loan payment amount
- Total Available Credit
- Total Credit Limit
- Negative Balance Amount
Miscellaneous Fields
- Marketable*
- New Member**
- New Credit Card**
- New Auto Loan**
- New Checking Account**
*The Marketable field will be set to "yes" if a member is not deceased, charged off, account is open and whatever other criteria you want to add to this field. It is used to ensure you are sending to members you would want to market to.
**These "new" fields will be set to "yes" if a member joins the credit union or opens the product specified since the last data refresh. This field is used to trigger an onboarding campaign or new product journey.